CMS and SEO: The Benefits of Looking for an Effective Online Marketing Tandem

SEO and your CMS

Building a compelling and user-friendly website is a challenging task. Web developers and business owners alike unearths their resourcefulness and creative abilities to create an online page that future online clients will enjoy browsing.

To produce high quality page that Internet users would be glad navigating, business owners must select a capable web-designer to do the job. It is the web development team’s responsibility to give you a proposal on how to present your products or services online in a creative and functional way. Owners should know that their website is the face of their business in the World Wide Web, and its purpose is not only to sell, but also to provide users with helpful information about your offers.

However, more to a well-designed internet portal, your web page should also be search engine optimized for search engine visibility.

Should You Follow The SEO Trend?

When I was new in the Internet marketing field, all I knew is that websites are created to showcase what a business offers. I did not know that Google is ranking online pages, and I was a bit surprised that it that the search engine rankings can actually be “manipulated.” As my experience in the industry lengthens and my knowledge widens, I realized how important SEO is for every website that aims to market their business online. Without SEO, you may fall behind your competitors and you’ll just find out that they are doubling their sales when it is crystal clear that you provide better offers.

In the competitive world we are living today, SEO or Search Engine Optimization plays a great role in web development and online marketing. If you are to ask me if you should implement SEO in your newly designed website? My answer is a big YES.

What SEO and a compelling website can do for your business?

  • Increasing Your Audience.

In Search Engine Marketing, “traffic” refers to the number of people getting a view of your website. It is the online audience who can also your prospective clients. The higher your traffic is, greater is the possibility for you to gather more purchases that will result to more profit. In business, you need customers, and being on the top of the search engine rankings is your ticket to be seen by customers.

  • Targeting Your Customers

SEO is very beneficial when it comes to targeting prospects since it will allow your page to be seen easily through “key phrases” related to your business. Most of the time Internet users use search terms that will direct them to the results page. When a user indicates your product in search engines like Google, Yahoo, or Bing, and you are listed on the top, there is a big possibility that you will be visited. Be reminded that being on top of the searches does not only get you the bigger chunk of visiting consumers, it also makes people aware of your brand and business identity.

  • Setting Your Brand Visibility

With the effective use of social media collaborated in SEO, you are allowing more people to know what your business is. If you are only a supplier in a particular locality, Local SEO is also very helpful since it narrows your business according to your target audience. More people aware of your brand is one key to successful online marketing campaign.  It is essential for you not to forget that visibility is highly essential for you to gain and to grow.

  • Maximizing Profit

To maximize the possibility of your website being seen in search engines, it is a must that you look for an internet portal that is naturally friendly to search engines. Good SERP rankings and web design works hand in hand in building the name of your business.

WordPress – Common Usage & Advantages as a Content Management System

WordPress

Almost twenty percent of websites published today run on WordPress. Although usually associated with blogging, WordPress is the most commonly used and most highly recognized content management system in the world and is the platform of choice for everything, from small business sites, portfolios & large news and reporting style websites. There are many advantages to selecting WordPress for constructing a site, and both the site owner and the developer can benefit from the using platform.

To begin with, updating a site is simpler and doesn’t require an in-depth knowledge of code, this means that small business owners or freelancers can easily update galleries or content without needing to hire a developer to manage the site. From the developers perspective the themes, plugins and tools can make the job of developing a site quicker, and as an added bonus, Google loves WordPress & sites built on the CMS tend to rank well, and fast.

WordPress, first released as an online-only free blogging platform is now available for installation as a CMS on the host of your choice. The fact that the CMS is very well supported, regularly update, includes thousands of free plugins and themes and is totally free has led to its current position as the leading web platform in the world. Many developers are also able to use the platform to boost their income by developing highly customizable themes and plugins, and selling them on their personal sites.

It’s no secret that blogging is one of the fastest growing online industries, and with many bloggers making six figures a month, it shows no sign of slowing down. WordPress is the platform of choice for professional bloggers; massive professional grade themes can cost a few hundred dollars and offer powerful tools and easily adjust to the individual blogs needs. The CMS also has the ability to migrate blogs from other platforms, such as BlogSpot or Tumbler, and many hobby bloggers who decide to go pro switch to WordPress for greater control over the look, feel, and layout of their website as well as more monetization options.

News sites are also commonly built using WordPress as their base platform, they are then able to add of professional themes and custom plugins to provide the much needed flexibility and customization needed for a large website. Many of the most notable news websites are WordPress based, Forbes, CNN & The New York Times all rely on WordPress for their online versions. The stability, user interface and cross platform compatibility that WordPress provides means that hundreds of reporters can update their columns or upload their articles without the need to learn HTML or PHP helps the sites run smoothly and lowers the cost of maintaining the website considerably.

Freelance portfolios are another type of website that is commonly built on the WordPress platforms. Artists, DJ’s, event planners and bands benefit from the graphical interface used for updating galleries, adding pictures, changing text or headings or changing the look of the entire website if needed. Many start-up freelancers can use the platform to quickly create their own online presence, which they can later hire a professional to update and upgrade as their business grows.
Professional photographers & artists who need very regular updates to their websites galleries also benefit greatly from using WordPress as their sites platform. WordPress plugins provide a wealth of choices for galleries, slide shows, and photo grids, giving the artist or photographer the ability to easily customize or change the look of their portfolio to keep it fresh. The graphical media uploads also makes it much simpler for them to add to or edit their galleries, without the expense of hiring a professional to do it for them.

In the present market everyone is expected to be online, and small business owners are no exception. For many customers, if they can’t find you on Google or Facebook, you might as well not exist; because of this many small business owners find themselves in need of creating an online presence to boost their sales and increased visibility. WordPress is a great choice for many small business owners, the free themes and easy editing helps many small businesses get started without needing to hire a developer or designer.

WordPress is also growing in popularity as an ecommerce platform. Although not appropriate for huge online stores, many smaller online stores run on WordPress. An increasing number of themes designed specifically for ecommerce are available, with plugins to run the shopping cart as well as manage payment types or any other functionality they might need. Many ecommerce store owners and developers prefer to use WordPress because of the complete control over the sites design and user friendliness of the backend GUI. It is also a more inexpensive option than many other platforms, because although some ecommerce platforms are initially free, the plugins, themes and add-ons are expensive and can quickly add up to a heavy bill.
Google’s love affair with WordPress is just one more reason the CMS is increasingly popular. WordPress sites tend to rank faster, and easier that base html/css websites. Although the reason for this isn’t clear, many users have found that the same content climbs the Google ladder much quicker on a WordPress platform than otherwise, this could be due to the fact that sites built on WordPress tend to be updated more regularly and Google loves fresh content. The ability to designate a page of your site as the ‘blog’ page also means that your website benefits from regular new content and will be crawled by search engines much more regularly.

WordPress is the most popular and widely used CMS in the world. The completely free, regularly updated and easy to use GUI has catapulted in into its place as the most recognized platform globally, and is used for everything from blogs and personal websites to health sites and massive news conglomerates such as CNN, Reuters, Mashable & Forbes. Building your website on a WordPress platform has many advantages, the platform is completely free, there are thousands of free themes and plugins available & updating or upgrading a website is simpler an can be done ‘push button’ without the need to learn in-depth code. All this has led to WordPress taking its place as the leading CMS on the planet.

DotNetNuke for Web Content Management

DNN

The most popular web content management systems (CMS) run upon a web stack that reflects their origins as having evolved out of predominant open source web-technologies. Apache, MySQL, and PHP (which generally run on Linux but are not constrained to it) are the foundation of the most widely-known CMS platforms because they were the most effective way for web enthusiasts to get working websites online as the internet was gaining mainstream popularity.

DotNetNuke is an odd player in the CMS world – it is runs on top of ASP.NET and uses SQL Server for its database backend. Using Microsoft proprietary technologies for a website is an option that many developers may have the tendency to shun, but DotNetNuke is fully-featured, available through a free community edition (with enterprise licensing options for official support and higher-grade features), and has been regarded as easy to use despite its many powerful features. As far as advantages that DotNetNuke offers in the world of CMS, we can examine its scalability, hosting options, and administration features.

Scalability

By running on top of Microsoft’s server stack, DotNetNuke inherently gives itself a wide range. It is more than suitable for the type of private, small-scale website that a developer would launch with Worpress, Drupal, or Joomla, but it is also more than suitable for integrating with a corporate intranet and interacting with an array of internal enterprise systems. For instance, DotNetNuke intertwines very nicely with Active Directory memberships and roles due to its foundation of ASP.NET.

Hosting Options

Though DotNetNuke runs on a foundation that is not as familiar to many hardcore web developers as the WAMP/LAMP stack, the proliferation of hosting providers that offer push-button installs and management of CMS instances tend to make the underlying web architecture a moot point. Similar to the major open source CMS offerings, there are a number of providers dedicated to hosting a DotNetNuke implementation.

Administration

Ultimately, an administrator is the true end-user of a CMS and the ability to manage it can be a make-or-break. Fortunately, DotNetNuke tends to get high marks in this regard. One reason for this is that it allows granular security settings, such as password protection for individual modules in a page. Another is because it allows an administrator to support multiple websites from one account.

Drupal for Enterprise Content Management

Drupal

Drupal is well-known as a web content management system (CMS) that has adopters ranging from novice administrators all the way to Amnesty International and the White House. Its high adaptability gives it wide, effective use in many problem domains. There is a growing application for Drupal that happens to be one traditionally filled by proprietary vendors such as Microsoft – enterprise content management. Spurred on by the platform’s open nature, wide adoption, flexibility, and a boost by Drupal founder Dries Buytaert’s company Acquia, this popular CMS system is finding its way into enterprise.
Acquia launched in 2007 with a model very similar to that of commercial Linux vendor Red Hat: become profitable with the wide distribution of an open source technology by becoming its trusted support and maintenance partner. It should be noted that Ac quia and the Drupal community are separate, even with the presence of Drupal’s founder as Acquia CTO. Acquia could be thought of as the commercial advocate of the Drupal community; furthering its use in industry as well as the web, developing enterprise Drupal tools, and helping companies master its intricacies.

Acquia has shown no signs of slowing down as it secured $30 million in a recent round of funding. This new captial is expected to help it scale out Drupal’s enterprise presence.

Drupal not only has shown itself to be a strong commercial-level content system, competitive with Sharepoint, it also has a presence on cloud PaaS solutions such as AWS. Whether it is installed locally or on a cloud service, the following are some of the specific benefits of Drupal for enterprise:

  • no licensing hurdles,
  • enterprise support (from Aqcuia, other commercial consultants, and of course the Drupal open source community),
  • build quality and proven reliability as it is the underlying platform behind roughly 2% of all websites,
  • platform independence, unlike Sharepoint and Umbraco.

The Economist’s Transition to Open Source Web Content Management

The Economist

The Economist, the well-known print periodical that covers politics and global affairs from a fairly academic level, has maintained an online presence since 1996. However, until 2008, www.economist.com was regarded as a web-based companion to the print edition that offered some online-exclusive content but was more or less a requisite internet-hub for a journal with an established reputation.

However, in 2008, The Economist made a strategic decision to turn its online component into a more community-driven, content-rich, dynamic forum in which contributors, readers, and guests could shape quality debate about the topics with which the periodical is usually concerned. In order to accomplish this, The Economist had to make bold decisions with its web infrastructure.

First of all, The Economist developers involved in the transition (split across three teams around the globe) had to transition the site away from its proprietary content management system (CMS) and adopt Drupal instead. Drupal was chosen for its ability to handle the scale of changes that would be necessary to make the site more contributor-driven as well as for its comprehensive set of existing modules.

Second, the developers had to choose a methodology for effectively launching the upgraded site in a timely manner. They decided upon Agile project management with Scrum, which typically allows for rapid development that is balanced out with thorough code review and peer collaboration.

Finally, the developers were met with the challenge of transitioning the website in stages so that the legacy CMS could remain partially in place and be iteratively replaced by value-added features of the new system. This meant a change in hosting structure as at first the new features could be delivered via proxy and then gradually moved into sub domains until completion of the new system.

The results of all these efforts have been notable. The modern online version of The Economist is regarded as one of the best examples of Drupal engineering and receives 6.5 million unique visitors worldwide.

A Close Look at Joomla: How Does it Compare to WordPress and Drupal?

Joomla

WordPress gets a fair bit of publicity as the most widely installed content management system (CMS). Drupal, another popular CMS, is widely known but technically thought of more as a “content management framework” because it is a little heavier on the technical side and taking advantage of it requires a bit of a learning curve.

Where does this put Joomla, the other major player in open source CMS? Joomla is installed on 8.5% of websites in which the CMS can be identified, which is 2.7% of websites overall. With its significant presence in the field of site management, let’s take a look at Joomla in reference to the alternatives.

Installation of Joomla is much like installation of WordPress or Drupal. Hosting providers typically present one-click install options that give a webmaster the ability to quickly deploy the CMS to a ny domain.

Joomla is very flexible but also takes a very friendly and guided approach to getting a website up and running. The default page under the administrator login provides a helpful, streamlined guide to getting started and puts heavy emphasis on providing sample sites in order for the webmaster to get a sense of what is possible. The administrator is pointed to helpful links on both using extensions and modifying templates.

Joomla’s main strength is that it provides much of the flexibility of Drupal but with a design rather than tech-oriented focus. WordPress is a blogging platform foremost, and extending it to function as a general enterprise website – as for e-commerce – takes about the same level of expertise as managing Drupal. Joomla allows the designer a great deal of plug and play flexibility to move away from the blog paradigm but without having to grind as much with configuration files, CSS, PHP concepts, and hunti ng down correct the right versions of modules as you would with the Drupal.

Unlike WordPress and Drupal, one drawback to Joomla (at least version 2.5) is that the admin interface is not as cleanly integrated into web browsing. WordPress uses a convenient top menu bar and side navigation pane. Drupal 7 uses an extremely intuitive top menu interface that calls up dropdowns and  hovering dialogue panes. Joomla 3.0, however, has an interface that is similar to that of Drupal 7.

Sometimes the choice of CMS is a matter of website needs, and other times it is a matter of preference, but as Joomla combines the best of all worlds in CMS it is an extremely safe bet for any website.

Content Management Systems – A Look at Drupal

Drupal

It is generally held that there is a “big three” of content management systems: WordPress, Joomla and Drupal. Each one of these platforms is open source, built from PHP, easy to install on a host or web server, and is extensible with themes and third-party extensions. Each has its own strengths and weaknesses, but out of the three the award for greatest out-of-the box customizability goes to Drupal. A designer or administrator that is skilled in Drupal can provide a great deal of quality and features in a relatively short time. This CMS also has a bit of a learning curve but it has much value as a flexible and powerful platform that it is well worth mastering.

Drupal started out as a message board backend made by a Belgian developer named Dries Buytaert but became an open source project in 2003. Since then it has evolved due to a very dedicated developer community. It is used by roughly 808,000 sites worldwid e, including www.whitehouse.gov.

Development and administration for Drupal does not take formal programming experience, though it may help because much can be done with a knowledge of the Drupal API and the administrator can place “blocks” that define the regions of the webpage and embed them with HTML and even straight PHP code. Anyone who is familiar with open source communities such as Linux, Perl, and Python would feel at home within the large and dynamic community of Drupal developers that are always providing fixes, improvements, and modules that extend the power of the system and reduce need for new development.

Thanks to the 20,100 modules developed by the community, common functions such as eCommerce, social media, email subscriptions, and many more can be easily integrated into a website with just a quick download and install. Better yet, the administrator dashboard for Drupal lists all dependencies and versions needed for the modules and displays which require updates. This helps with securing a Drupal site because it is easy to stay up to date with security patches.

Choosing the Right Content Management Systems For Any Site

Productivity

Many sites today utilize a content management system for various reasons. A CMS can help your site get running quick; a CMS organizes and maintains data easily for webmasters and visitors; and, many systems are extensible with a wide variety of third-party plugins, widgets, and applications. With such powerful benefits, choosing to use a CMS seems standard anymore; but, which CMS is right to choose?

What is needed from a Content Management System

First it would be appropriate to know what is needed from the content management system. Does the site need to be able to provide streaming content like videos, or will content storage need to be supported by specific databases? Is there a specific language needed that the developers are more proficient? What kind of license is needed – Open Source or proprietary?

These are some important questions to consider along with any other project specific concerns. Wikipedia provides a large list of content management systems, but many sites use WordPress, Joomla, and Drupal. These three are Open Source licensed systems.

Benefits of WordPress, Joomla, and Drupal

Using a CMS that is common with many other sites gives the added benefits of being provided additional software that the community has developed. This includes themes, plugins, and other addons to extend service and performance from the CMS.

WordPress

WordPress is an easy-to-set-up, easy-to-use CMS. It is designed around PHP and allows the configuration of themes and extensions. Computerworld.com states that it has over 21,000 plugins. It has been in existence since May 2003 so has a large community of support. Development follows a hierarchy and allows quicker implementation of official decisions.

WordPress does have some problems. It’s multimedia support for videos and other media is subpar. Mobile usage is still being developed for greater efficiency and easier use.

Joomla

Joomla is another CMS based on PHP. It expands beyond MySQL databases into PostgreSQL and Microsoft SQL Server. It is more integrated for mobile device usage. The design of Joomla is to allow webmasters limited on time to create a full functioning website for many different platforms with limited needed maintenance.

Joomla may be a little difficult for some to initially acclimate. This process however is countered by another large and supportive community.

Drupal

Drupal has a more technical-based community. It is designed for larger projects with nearly 20,000 plugins. It is designed to be very flexible in the needs of site usage. The community is quite large and helpful.

This flexibility in Drupal can be a problem for some who are not as technically savvy. It can be worth though to learn how to use this software as it can be designed to work for many needs like multimedia or interactive web apps.

In summary, finding the best Content Management System for any site depends on the needs of the site and the understanding of the webmaster. For quicker and easier setups, WordPress is a great place to start. For a little more involved site for desktop and mobile performance, Joomla can provide the tools needed for the job. For sites that require a custom look and feel for visitors, Drupal can give the structure needed to begin.

Content Management Systems – The Rise And Popularity Of WordPress

WordPress

WordPress owns 15% market share

15 out of 100 domains on the Internet today are powered by WordPress, one of the content management systems available on open source. That means that the code is readable. You can see the entire programming logic of how a WordPress website is built.

Advantages of an open source CMS

The great advantage to open source is that it invites any and all web developers to contribute to the code. Doing this allows the best of the best minds in php, mysql, and javascript to volunteer their time.

Additionally, there are plenty of plugins available that one can use to enhance the default WordPress setup. You can do anything from install caching capabilities, automate backups, send your content to your social network accounts, etc. The list goes on.

Ease of use result in popularity

As a result of this widespread support from the developer community, WordPress has come be accepted by the wide consumer masses. It’s very easy to install a WordPress site. You simply download the script to your domain directory. Unzip the file, create a database and add your database credentials to the configuration file.

After that, you type in the URL of your domain and create an admin user account. The CMS will do the rest and populate the database and then provide you with access to the control panel. From here, choose your theme, install your plugins, and start posting. You can do this within minutes.

Cost-effective CMS

With all that you did in the previous steps, there never was any mention to hire outside help. You were not told to look for a web designer or programmer. That’s because WordPress takes care of all of that. Creating your website is fast, simple, and free.

Web Content Management Systems Keep Pace With Users

Content Management

Traditional websites vs. CMS

Websites that are not run on a web content management system (CMS) are quickly falling behind. These sites simply cannot keep up with the publishing demands of web users. If you are going to have a website, do yourself a favor and consider one built on a CMS.

Advantages of web content management systems

Content management systems have come a long way in the last 10 years. Today, these systems allow for heavy-scale collaboration. CMS’s have the capability to allow multiple users to access the same document, while maintaining revision control.

They are fast, too. Data storage and retrieval gets faster with each new update to the software. Web visitors don’t have to wait long to start viewing the content they request.

Efficiency is the key to having a CMS. The code is efficient. It loads images, text, video, audio, files, and other media formats quickly.

Additionally, CMS design can make a website completely unique from another website. Templates and themes allow for one’s personal style come out. Your brand will not be sacrificed. Instead, it will be re-iterated on all pages, because of the CMS’s ability to deliver uniform design throughout the website. Not only is your brand delivered consistently, but so are text, images, videos, and audio.

CMS’s keep pace with consumer demand

Internet users continue to demand more and more content. Content marketing on social sites is a trend that may businesses are embracing. With special code add-ons (called plugins), your site can syndicate your web content to these social network and sharing sites. You can post your content on Instagram, Pinterest, Twitter, Facebook, web-based blogging platforms, etc.

With how far CMS’s have come, it’s easy to set up your very own web content management system.