Top Five Tips for Selecting a Content Management System

Content Management

Selecting a content management system (CMS) is a key step in the successful management of any company.  However, the market is flooded with an overwhelming amount of technologies available. Although selecting a CMS should follow a well-developed strategy, there are some important considerations to review first. Consider our top five tips for selecting a CMS.

  1. Conduct a needs analysis.  You must first understand the purpose of the CMS.  Outline your organization’s business needs and goals. Create a strategy for your website and/or intranet, and identify what functionality your site(s) should have.  Be careful not to rush this stage.  Clearly identifying your needs will ensure you will make a wise purchase decision.
  2. Consider the technical aptitude of your staff.  There’s always a learning curve with any new technology. However, if you end up purchasing a CMS that is difficult for your content staff to navigate, productivity will decrease and your IT team will be overloaded with help tickets. Evaluate how much IT support you can afford to give and how much your content staff needs to be able to handle on their own.
  3. Know what questions to ask.  Evaluate each CMS by asking the important questions.  Can you automatically get your existing content into the new CMS? What parts of the CMS can be modified and what must stay “as is” out of the box? How many users can access it at once?
  4. Align CMS goals with your website strategy.  What you want to do with your website is key to what CMS you select.  You must balance between a CMS that is not too complicated for end users, but is sophisticated enough to handle your website needs.
  5. Don’t overbuy. Bigger is not always better. The more money you spend, the higher the risk of the project. While some companies may need the most expensive system out there, many do not. Consider a CMS with the functionality you need.  Balance this evaluation with future goals.

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