Content management is a huge market that companies are investing in now more than ever. The reason is that by investing in a solid web content management system they are able to get more customers for less money and ultimately drive up their return on investment.
Because the production of information is flowing at a rate never before seen in the history of mankind, managing tat information and keeping it organized has become a priority that is at the forefront of many companies’ minds.
Therefore, the web content management industry will continue to see massive growth in sales because more and more companies will be needing new, more effective systems to replace the older, obsolete ones.
Workers will also greatly benefit from a better management of the content that is used at the company where they work. By gaining easier access to the information as well as more efficient ways of sorting through it they will be able to be more productive and generate more revenue for their employers.
The fact is that out of all the content that is produced today, well over half of it is only in digital form. What’s more is that ratio of digital to printed content is only going to keep growing as time goes by.
But even though digital content takes up much less physical space than the more traditional printed content, it is easier to get lost in the sheer amount of it. Therefore keeping it organized will become a more important priority than printed content ever needed. It’s really easy to make a mess when there is more information available to shuffle around.
One of the expected trends is that the prices of content management systems will grow massively in the coming years. Some studies estimate that growth at as high as fifteen percent. The reason for that expected growth is simple; more and more companies are being ushered into the digital world and are in dire need of a way to manage all of their content and files.
What’s more is that the growth won’t just come from companies that are new to using content management systems. Once again the expectation is that almost a third of the companies that are using older systems will be looking to upgrade the way they manage their content. Their hope is to make their processes more efficient and of course increase their overall revenue.
But integrating any new technology requires massive amounts of planning and preparation on the part of the companies. Most businesses have thousands upon thousands of files that will have to get transferred from their old system into their new one. The difficulty in this task is to do it without interrupting the everyday operations of the company.
Another potential problem that companies who are looking to purchase a new CMS will have to face is the fact that not all are created equal. The third party enterprises that create and setup these management systems aren’t all of equal quality and competency.
Some horror stories of businesses purchasing content management systems for millions of dollars only to find out that their purchase was poorly optimized and limited the scope of the activities that they could use it for. What’s worse is that in some cases, the actual provider of the CMS went out of business which left the company who bought it from them alone and without support.
The result is that countless companies who have bought bad systems ended up having to start over again and purchase brand new solutions. That not only means more costs in the form of buying the system, but also in planning its integration as well as the transfer from the old to the new.
But beyond simply going for better systems in general, these new systems will be required to adapt to the ever changing landscape of delivery platforms. There is a constant stream of new devices coming out from tablets, to phones to net books.
Therefore the trend in content management will be that the systems used will need to be highly adaptable and fluid in their design. This will be essential for all the companies who want to reach their target audience regardless if they use a more traditional computer or the newest tablet device.
In addition to the physical devices used to deliver the content, the focus on the ever expanding social media world will be equally important. This means that companies will absolutely have to get a firm grasp and establish clear strategies on how to best use the various social networks to drive customers and repeat business.
But a problem that companies will face on the social media level is that the users of those networks are easily distracted by the barrage of advertisements and distractions that are presented to them. Therefore to keep the attention of the prospective customer, the content delivered will absolutely have to be of higher quality.
Also, the content delivered will have to come at a faster pace. People are consuming information at a faster rate than ever before. That means that maintaining engagement will require more than just quality but also frequency.
The real challenge will be in how all of these new channels of information will be integrated together to create a seamless experience for the user. In addition to that, the said experience will have to be tailored in a way that doesn’t detract the user from the main purpose of the businesses’ web presence, which is to make more sales.
Finally, all of this information will have to be presented in a way that is accessible and looks good on the variety of devices available. This will be a constantly evolving challenge as new types of phones and devices are constantly coming out.
There might even be massive changes on the horizon in terms of the devices used by customers, as hinted by products like the google glasses. Companies will have to be constantly on their toes to make sure that they are tailoring their web content management systems to take advantage of each and every marketing avenue that they can.