Smart business leaders all over the commercial world are turning to ‘Content Management Systems’ or CMSs, to make them more money. Time is money and as economists describe it, there is an opportunity cost attached to all activities in business. For example, when sales people are filling in forms and doing paperwork they are not interacting with customers and bringing in sales revenue. The right computer based CMS, controls all documentation and the messages thereon many times faster, more accurately and more cost effectively than people with paper. This frees up people within enterprises to do what they are paid to do, more of the time.
A good analogy for a CMS is the human brain and nervous system which are the management systems for the body while the content is in the nature of the electronic messages passing into the brain from the body’s sensors and out from the brain to bodily reactions. Effective, accurate, and fast communication within an enterprise is totally dependent upon the quality of the brain or CMS. Survival, competitiveness and prosperity of an enterprise is dependent upon the quality of the communication content.
CMS’s are most often talked about in the context of E-commerce and websites. A web CMS is the system that creates and maintains an enterprises’ website. The content is all of the words, pictures, videos, tags, meta tags, links and sounds seen on a display screen. Individual entrepreneurs and smaller enterprises are embracing more and more the various online CMSs, such as ‘WordPress’, ‘Joomla’ or ‘Expression Engine’. They are all good brains and nervous systems for the web body. Large corporations are embracing customizable document control systems for the whole body, such as ‘SAP’.
Just why commercial enterprises are engaging in the CMS rush is obvious when one considers the features and benefits of the common web CMSs.
Web CMSs allow people within an enterprise to add and edit information on website pages easily without any specialist knowledge of HTML coding for example. So salespeople can spend their time selling rather than having to learn to program. The good web CMS’s have user friendly intuitive interfaces. Security and control over various content is had through levels of authority with specific people inside the enterprise.
All of the websites belonging to an enterprise can be controlled simultaneously and instantly without the time and expense of getting in a specialist programmer. Very useful for franchisers for example;
• Who is responsible for what, is very clear with a CMS.
• No more expense and delay in outsourcing website management.
• Because website CMSs are online they are available for input 24-7 from anywhere.
The best CMSs have built in ‘search engine optimization’ functions which means that an enterprises’ keywords, meta tags, title tags etc are always working to push the website up the Google rankings.
In this information age only enterprises that are embracing Content Management Systems to handle and present their information and especially their websites, are prospering. These easy to use, universally available management tools are fast becoming the indispensable sixth function of business.