WordPress – Common Usage & Advantages as a Content Management System


Almost twenty percent of websites published today run on WordPress. Although usually associated with blogging, WordPress is the most commonly used and most highly recognized content management system in the world and is the platform of choice for everything, from small business sites, portfolios & large news and reporting style websites. There are many advantages to selecting WordPress for constructing a site, and both the site owner and the developer can benefit from the using platform.

To begin with, updating a site is simpler and doesn’t require an in-depth knowledge of code, this means that small business owners or freelancers can easily update galleries or content without needing to hire a developer to manage the site. From the developers perspective the themes, plugins and tools can make the job of developing a site quicker, and as an added bonus, Google loves WordPress & sites built on the CMS tend to rank well, and fast.

WordPress, first released as an online-only free blogging platform is now available for installation as a CMS on the host of your choice. The fact that the CMS is very well supported, regularly update, includes thousands of free plugins and themes and is totally free has led to its current position as the leading web platform in the world. Many developers are also able to use the platform to boost their income by developing highly customizable themes and plugins, and selling them on their personal sites.

It’s no secret that blogging is one of the fastest growing online industries, and with many bloggers making six figures a month, it shows no sign of slowing down. WordPress is the platform of choice for professional bloggers; massive professional grade themes can cost a few hundred dollars and offer powerful tools and easily adjust to the individual blogs needs. The CMS also has the ability to migrate blogs from other platforms, such as BlogSpot or Tumbler, and many hobby bloggers who decide to go pro switch to WordPress for greater control over the look, feel, and layout of their website as well as more monetization options.

News sites are also commonly built using WordPress as their base platform, they are then able to add of professional themes and custom plugins to provide the much needed flexibility and customization needed for a large website. Many of the most notable news websites are WordPress based, Forbes, CNN & The New York Times all rely on WordPress for their online versions. The stability, user interface and cross platform compatibility that WordPress provides means that hundreds of reporters can update their columns or upload their articles without the need to learn HTML or PHP helps the sites run smoothly and lowers the cost of maintaining the website considerably.

Freelance portfolios are another type of website that is commonly built on the WordPress platforms. Artists, DJ’s, event planners and bands benefit from the graphical interface used for updating galleries, adding pictures, changing text or headings or changing the look of the entire website if needed. Many start-up freelancers can use the platform to quickly create their own online presence, which they can later hire a professional to update and upgrade as their business grows.
Professional photographers & artists who need very regular updates to their websites galleries also benefit greatly from using WordPress as their sites platform. WordPress plugins provide a wealth of choices for galleries, slide shows, and photo grids, giving the artist or photographer the ability to easily customize or change the look of their portfolio to keep it fresh. The graphical media uploads also makes it much simpler for them to add to or edit their galleries, without the expense of hiring a professional to do it for them.

In the present market everyone is expected to be online, and small business owners are no exception. For many customers, if they can’t find you on Google or Facebook, you might as well not exist; because of this many small business owners find themselves in need of creating an online presence to boost their sales and increased visibility. WordPress is a great choice for many small business owners, the free themes and easy editing helps many small businesses get started without needing to hire a developer or designer.

WordPress is also growing in popularity as an ecommerce platform. Although not appropriate for huge online stores, many smaller online stores run on WordPress. An increasing number of themes designed specifically for ecommerce are available, with plugins to run the shopping cart as well as manage payment types or any other functionality they might need. Many ecommerce store owners and developers prefer to use WordPress because of the complete control over the sites design and user friendliness of the backend GUI. It is also a more inexpensive option than many other platforms, because although some ecommerce platforms are initially free, the plugins, themes and add-ons are expensive and can quickly add up to a heavy bill.
Google’s love affair with WordPress is just one more reason the CMS is increasingly popular. WordPress sites tend to rank faster, and easier that base html/css websites. Although the reason for this isn’t clear, many users have found that the same content climbs the Google ladder much quicker on a WordPress platform than otherwise, this could be due to the fact that sites built on WordPress tend to be updated more regularly and Google loves fresh content. The ability to designate a page of your site as the ‘blog’ page also means that your website benefits from regular new content and will be crawled by search engines much more regularly.

WordPress is the most popular and widely used CMS in the world. The completely free, regularly updated and easy to use GUI has catapulted in into its place as the most recognized platform globally, and is used for everything from blogs and personal websites to health sites and massive news conglomerates such as CNN, Reuters, Mashable & Forbes. Building your website on a WordPress platform has many advantages, the platform is completely free, there are thousands of free themes and plugins available & updating or upgrading a website is simpler an can be done ‘push button’ without the need to learn in-depth code. All this has led to WordPress taking its place as the leading CMS on the planet.

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